Digital Strategy Short Course

About the Course

Accelerate your understanding of digital strategy fundamentals with this engaging, expert-led interactive short course. Learn how to position digital at the core of your business and effectively align your marketing strategy with customer personas, your brand story, your team dynamics, and the customer buying journey.
This Digital Strategy Short Course is designed to enhance your career with accessible learning through expert-led video tutorials, case studies, and practical toolkits. By the end of the course, you’ll have the skills to plan, develop, execute, and refine a customer-centric digital marketing strategy that aligns perfectly with your brand identity.

Course Benefits

Explore the evolution of marketing and the role it plays in driving organizational strategy along with the value of consumer behavior research.
Learn omnichannel strategy principles, the importance of aligning channels with strategies and the role of the customer journey and customer experience (CX) including analysis and measurement.
Understand channel planning and know its challenges examining inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing.
Identify tactics and techniques for developing a digital marketing strategy looking at techniques such as SWOT analysis and PESTEL.
Learn digital marketing strategy frameworks for implementation (SOSTAC, RACE, the 4 C’s, and AAAR) and how to develop, document, and plan a strategy using SMART objectives.

Course Content

Strategic Marketing
Designing a Marketing Program
Market Research
Consumer Behavior

Digital Marketing Planning
Omnichannel Marketing
Marketing Strategy
Customer Centricity
Customer Experience

Channel Planning
Demand Generation (Outbound)
Social and Content (Inbound)
Search Engine Marketing (Inbound)

Situation and Audience Analysis
Defining Your Target Audience
Defining Strategy Objectives
Selecting Digital Channels
Defining an Action Plan
Strategic Thinking
Enabling and Executing Digital Marketing Strategy

₱25,000.00

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Skill LevelIntermediate
Course Duration: 11h

Requirements

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Digital Stratgey.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

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About the Course

Course Benefits

Course Content

Strategic Marketing

Designing a Marketing Program

Market Research

Consumer Behavior

Digital Marketing Planning

Omnichannel Marketing

Marketing Strategy

Customer Centricity

Customer Experience

Channel Planning

Demand Generation (Outbound)

Social and Content (Inbound)

Search Engine Marketing (Inbound)

Situation and Audience Analysis

Defining Your Target Audience

Defining Strategy Objectives

Selecting Digital Channels

Defining an Action Plan

Strategic Thinking

Enabling and Executing Digital Marketing Strategy

Requirements

Target Audience

Digital Strategy Short Course

Certification & Advanced Programs

Online Short Courses

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