PPC Course

About the Course

Accelerate your expertise in paid search advertising with this concise online PPC Course. Quickly master key skills in paid search marketing, advertising, and pay-per-click campaign optimization. Learn to effectively report, visualize, and present campaign results with confidence and precision.
This PPC certification offers career-boosting knowledge with convenient learning through expert-led video modules, case studies, and practical toolkits. By completing the course, you’ll gain a solid understanding of paid search marketing and develop the skills to effectively manage and optimize PPC campaigns using tools like Google Ads and GA4.

Course Content

Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers.
Learn how to set up a Google Ads account and create paid search campaigns.

Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.
Learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.

₱25,000.00

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Skill LevelIntermediate
Course Duration: 10h

Requirements

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

Target Audience

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

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About the Course

Course Content

Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers.

Learn how to set up a Google Ads account and create paid search campaigns.

Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy.

Find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.

Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns.

Know how to use GA4 reports to gain valuable insights on campaign performance.

Requirements

Target Audience

PPC Course

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PPC Course

About the Course

Course Content

Module 1: Paid Search Fundamentals

Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers.

Learn how to set up a Google Ads account and create paid search campaigns.

Module 2: Keywords, Ads And Landing Pages

Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy.

Find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Module 3: Managing and Improving PPC Campaigns

Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.

Module 4: Paid Search Reporting and Google Analytics 4

Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns.

Know how to use GA4 reports to gain valuable insights on campaign performance.

Requirements

Target Audience

Related Courses

Digital Marketing Essentials

Digital Marketing Course – Certified Digital Marketing Professional

SEO Certification – Certified Search Marketing Specialist

PPC Course