About This Course
This online Content Marketing course teaches you content marketing best practices. With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.
- 5 interactive modules
- Associate-level certification
- 10 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website
Learn how to use the right language that brings traffic to your website, and increases your revenue
Celebrate your brand by telling your own story
Understand which messages work best for your customers
Learn how to organize and measure your content output
Measure and understand what messages are working – and where
Material Includes
- 5 Interactive Modules
- Associate Level Certification
- 10 Hours self-paced learning content
- FREE DMI Membership included.
- Practical Toolkits and Templates
Target Audience
- Small business owners
- Marketing professionals
- Product managers
- Entrepreneurs
Curriculum
10h
Module 1: Content Marketing and Content Research
This module introduces the key concepts and underlying principles of content marketing. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You’ll be able to connect content to the Buyer’s Journey and understand how to engage your audience in a meaningful way. It concludes by detailing the steps involved in creating a content brief.
Module 2: Content Creativity – Brand and Storytelling
This module covers content creation and curation, and how to extend the value of content using scheduling tools and promotion methods. The lessons then describes what you need to have in place before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media. The module finishes by covering methods to enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.
Module 3: Using Content For SEO and Email Marketing
This module drills deep into the fundamentals of SEO and SEO content. It begins with how to use keyword research to build an SEO content plan and how to use SEO tactics to boost the quality and performance of your website content. The module closes by discussing the key elements to build and create an effective marketing email.
Module 4: Creating and Sharing Social Media Content
This module focuses on how to engage with and acquire customers using social content. The module begins with some key considerations to bear in mind when planning content for social channels. It then introduces some of the content formats that are considered ‘native’ to social – including Stories, Live Video, and Audio Rooms – and how you can use these formats to entertain your audience and expand your reach. Next, the module looks at ways of implementing an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools. It wraps up by looking at best practices for scheduling your content on social platforms.
₱20,000.00₱25,000.00
Material Includes
- 5 Interactive Modules
- Associate Level Certification
- 10 Hours self-paced learning content
- FREE DMI Membership included.
- Practical Toolkits and Templates
