About This Course
This short online PPC course will fast-track your Paid Media expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results. Delivered in concise, bite-sized modules, this course also includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies, and useful toolkits, this course will quickly make you familiar with search marketing and paid media.
- 4 interactive modules
- Associate-level certification
- 10 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Develop your knowledge of PPC by focusing on search marketing and e-commerce
Learn how to create optimized campaigns
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics
Learn how to visualize and present the results of your PPC campaigns
Material Includes
- 4 Interactive Modules
- 10 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
Curriculum
10h
Module 1: Paid Search Fundamentals
Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.
Module 2: Keywords, Ads And Landing Pages
Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.
Module 3: Managing and Improving Campaigns
Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.
Module 4: Paid Search Reporting and Google Analytics 4
Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.
₱20,000.00₱25,000.00
Material Includes
- 4 Interactive Modules
- 10 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
