About This Course
Aimed at non-marketing professionals, this short course covers the key digital basics: including terminology, uses, tools and technologies. You’ll gain a high-level understanding of successful website features, email marketing, social media and digital customer service. Perfect for non-marketing teams building their digital awareness. Also includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
- 6 interactive modules
- Associate-level certification
- 6 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Learn about digital touch points, digital disruption and transformation
Learn about key web concepts and terminology, how to create an online presence and what works for your brand
Get an overview of the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat
Explore online complaints handling, reporting mechanisms, negative feedback and reviews
Learn about data protection, cyber-security, identity theft, malware and hacking
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs)
Material Includes
- 6 Interactive Modules
- 6 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
Target Audience
- Anyone with an interest in understanding the fundamentals of digital
- Ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels
Curriculum
6h
Module 1 – The Digital Opportunity
Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.
Module 2 – Websites and Email
Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.
Module 3 – Social Media & Social Selling
We explore the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat. Then, a look at social advertising and how it allows for pinpoint targeting.
Module 4 – Social Customer Service
Here you get tactics, techniques, approaches, best practices and customer-friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews.
Module 5 – Digital Challenges and Risks
We cover data protection, cyber-security, identity theft, malware and hacking. We also cover important regulatory information – laws and guidelines, GDPR, data security and collection.
Module 6 – Digital Mindset
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first.
₱20,000.00₱25,000.00
Material Includes
- 6 Interactive Modules
- 6 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
