Digital Marketing for Traditional Marketers - DMHQ | Digital Marketing Courses and Certifications Philippines

Are you a traditional marketer? Maybe you’re a PR professional, a brand or product manager, a marcomms manager, or even the head of marketing in your company. When it comes to experience, skills, and accomplishments in traditional marketing, public relations, and broadcast advertising, you are already up there. Your digital marketing skills? Maybe not so much.

That’s why you should consider enrolling in a digital marketing course in the Philippines. Whether you want to shift to a digital marketing career, upgrade your digital skill set, or just be able to work with your digital agency or digital team better, then you are on the right path. Read our guide on how you make that shift or upgrade from traditional to digital.

Read DMI’s ebook: “Why traditional marketers need to upgrade to digital”

Download free ebook

Table of Contents

The Shift from Traditional to Digital Marketing

The world of marketing is changing. As a marketing professional, you have been seeing this tidal wave of change in real-time for many years already.

The global market for digital advertising and marketing is projected to reach $7.8 billion by 2026, growing an average of 13.9% per year. In the Philippines, the digital advertising market will hit $1.2 billion in 2022 and expect to grow to $1.5 billion in 2026.

Digital ad spending has already exceeded traditional advertising for the first time! Social media ad spend will overtake TV next year, according to Zenith Media.

Consumer behavior is changing:

They are watching online videos and streaming media (YouTube, TikTok, Netflix, Amazon Prime) more than cable or free TV.
They are listening more to streaming music and podcasts (Spotify, Apple, Audible) than radio.
They are reading blogs and online media sites (Yahoo, MSN, TechCrunch) more than print newspapers and magazines.
They communicate on chat (Messenger, Viber, Telegram, Discord) more than through phone calls and SMS.

With the pandemic, the shift to digital just accelerated:

E-commerce is booming as people are shopping, ordering food, and buying groceries online.
Digital payments, online transactions, and cryptocurrencies are booming as people are moving away from cash and bank branch visits.
Online learning is booming as people have become more used to live classes and on-demand training.
Online meetings are booming as more people prefer working from home.

And it’s not just in the U.S. It’s a global trend that you can see happening already in the Philippines.

Around 76 million Filipinos out of our population of over 111 million are using the Internet. This means almost seven out of 10 Filipinos are Internet users. Another estimate is that the number of Internet users in the Philippines is already 91 million.

Not only do most Filipinos use the Internet, but the Philippines is also among the top two countries that spend the most time on the Internet and social media!

And traditional channels? Well, you should not abandon them completely. TV, print, radio, and PR still play important roles in your marketing toolbox. But face it, if these are all you know, you’ll be left behind.

Bet you already know these, at least instinctively. The question is: do your knowledge, skills, and experience match this new reality?

Infographic: Almost Two Thirds of Ad Spending Is Digital | Statista

You will find more infographics at Statista

Do You Have the Right Digital Marketing Skills?

As a marketing professional, you already have 50% of the skills you need to succeed. After all, “marketing” is the second half of “digital marketing.”

Digital marketing is not just about knowing how to run a campaign on Facebook or Google Ads. It’s not just about knowing how to optimize your website for SEO or figuring out how the TikTok algorithm works. The fundamentals of marketing remain critical:

Knowing and understanding your audience
Being creative in coming up with the right messaging
Determining your unique selling proposition
Creating products and services that benefit your customers
Figuring out an effective pricing strategy
Coming up with sales promotions
Positioning your brand against your competition

These are essential whether you’re doing traditional or digital marketing. The fundamentals are the same. And this gives you a unique advantage. You will need these to succeed in digital marketing.

However, the tools you need, the platforms to use, and the metrics to track are different. And for these, you need to upgrade your digital skills.

Essential digital marketing skills

According to the Digital Marketing Institute, these are some of the digital marketing skills you need:

Video marketing
SEO
Paid search
Content marketing
Social media marketing
Email marketing
Marketing automation
Big data and analytics
UX and design thinking
Integrated 360-degree planning

How are you doing in these areas?

The reality is there is a huge skills gap in digital marketing. A study of 7,000 marketers showed a lack of skills and proficiency in data analytics, content marketing, social media marketing, mobile marketing, SEO, e-commerce, digital strategy, online advertising, and usability. That is almost all areas of digital marketing!

What about you? Do you have industry-level, world-class skills in most, if not all these areas of digital marketing? You can take our free digital skills test to see if you are up to par with peers around the world.

Take our free digital skills test

Are your skills up to par with global standards?

Take the 15-min. test

Why Enroll in a Digital Marketing Course?

You should enroll in a digital marketing course in the Philippines if:

#1: You are a marketing leader who wants to be on top of everything.

You have a lot of experience in marketing. You have a senior role in your organization. You may even be the CMO or head of marketing. You may have won multiple marketing awards. You lead the overall marketing efforts of your company. You are accountable for performance and results. You make the recommendations or decisions on your marketing budget.

But your core strength is still traditional marketing. When your digital marketing agency or team reports to you, recommends a strategy, or proposes an ad budget, you have lingering doubts. Do you really need to get into a new social platform? Are you getting the right advice? Do you understand which metrics and KPIs really matter? Are you getting your money’s worth?

If you don’t have strong digital marketing skills, you may not know everything you need to ask. Or even understand everything they’re saying. You can’t demand and can’t hold your agency or team accountable if you don’t have a firm grasp of digital.

When you upgrade your knowledge in digital, you would be able to:

speak the same language as your digital agency or team
demand and expect more from them
set the right digital strategy
know which platforms will work best
determine the appropriate budget
link your digital efforts to business objectives
build a better business case for digital
contribute more to your organization’s success
increase your credibility and value to your organization
be seen as someone who is on top of everything

#2: You are a marketing professional who wants to upskill in digital.

You have been working in marketing for some time. Maybe you’re a brand manager, product manager, PR professional, or marketing specialist. You have a few years of work experience as a marketer. Or maybe you’re already in middle management working with a team.

But all you know is traditional marketing. You can buy and place print ads and TV ad space, oversee creative production, organize a product launch or press con, run activation campaigns, or work with distribution channels.

You don’t know SEO or PPC. You haven’t used Google Ads or Google Analytics. You’ve never looked into email marketing automation or website optimization. Now, you are expected to know these things. But you don’t have the skills for it. Worse, your boss is considering hiring a digital marketer to do this stuff. Will you be able to do your job well? Will you even be able to keep your job?

When you upskill in digital, you will be able to:

expand your skill set and do more for your organization
have the flexibility to take on various tasks and roles at work
take the lead in your company’s digital efforts
shift entirely to a digital marketing role
provide greater value and become an indispensable employee
become the go-to person for digital marketing
get a promotion or a raise at your company
increase your marketability in the job market

What Digital Marketing Course is Best for Traditional Marketers?

The best digital marketing course in the Philippines if you are a traditional marketer is DMI’s Certified Digital Marketing Professional (CDMP), also known as DMI PRO.

certified digital marketing professional course

CDMP

This digital marketing training program covers the widest range of topics, covering all areas of digital marketing:

Content marketing
Social media marketing
Search marketing (including SEO and PPC)
Digital advertising
Email marketing
Analytics
Digital strategy

Best for: marketing leaders and marketing professionals who want to upskill in digital

Download the CDMP brochure

Find out why DMI’s CDMP meets all these factors in choosing the best digital marketing course

Download brochure

Digital Marketing Training Format

The CDMP program is conducted as a hybrid program combining synchronous and asynchronous learning. It will be run online to make it more convenient to study digital marketing from the comfort of your home or even office.

On-demand interactive videos

On-demand simply means you take the course at your own pace.

Features:

10 modules with 30+ hours of content
6 months of 24/7 access to DMI’s Learning Management System (LMS)
Multiple formats including explainer videos, walkthrough videos, interactive slides, online quizzes, and practical exercises
Downloadable slides, study notes, and transcripts
Bonus materials such as articles, ebooks, webinars, and templates
Accessible on any device

Benefits:

You can watch the videos anytime at your own pace and convenience.
You can learn from the comfort of your home or anywhere you are.
You can test your understanding and apply what you learn as you go.
You can review materials offline.

Live online training

Aside from the on-demand videos, the CDMP program also includes live, online instructor-led training programs.

Features:

15 weekly half-day live online sessions
40+ hours of live training
DMI-certified subject matter experts
More localized context, case studies, and best practices
Live interaction and Q&A
Group assignments and presentations
Real-time critique
Project-based learning approach

Benefits:

You have a lot of opportunities to ask questions and clarifications and get professional advice from experts.
You can collaborate with peers and learn from each other.
You are able to do hands-on practice using digital marketing tools for social listening, keyword research, website audit, etc.
You will be able to run actual digital marketing campaigns using your own brand.
You will be more work-ready with practical skills, not just theories.

Continuing education

Your learning doesn’t end when the course ends. You also get access to DMI’s Membership platform for continuing education.

Features:

6 months of free access to the Membership platform
Access to content library with thousands of articles, ebooks, webinars, videos, podcasts, presentations, tools, and templates
Access to DMI’s global alumni network for business, career, and networking opportunities
Continuing professional development (CPD) program for earning CPD credits to maintain your certification (after passing the exam)

Benefits:

You will always be up-to-date on changes, developments, and trends in digital marketing.
You can use tools and templates such as social media calendar, budget templates, personas builder, etc. that you can apply in your work.
You can connect with over 200,000 DMI members worldwide.

Get our brochure today.

Learn more details about DMI’s CDMP course

Download now

What’s Included in the CDMP Program?

The CDMP program is the best value-for-money digital marketing in the market today. When you enroll through DMHQ, you will get:

10 modules covering all the major areas of digital marketing
15 live sessions of 2.5 to 4 hours each
Total of 40+ hours of live training over 3 to 4 months
30 minutes to one hour of self-study each week for 15 weeks
6 months of access to the CDMP on-demand videos with a total of 30 hours of content
50 walkthrough videos
40 hands-on assignments and nine practical exercises
52 online module quizzes
150+ questions for the practice exams
6 months of access to DMI’s membership library with thousands of articles, e-books, videos, presentations, templates, webinars, and podcasts

How Much Does the CDMP Course Cost in the Philippines?

Here’s the actual total value of the CDMP program:

CDMP course: Php100,000 (USD1,995 via DMI)
Pearson Vue exam voucher: Php10,000
DMI Power membership fee: Php5,000
Total: Php115,000

Here’s what you will actually pay:

Regular rate Php80,000+VAT
Early bird rate: Php65,000+VAT
3-months installment: Php70,000+VAT (Php26,133.33 per month)

Enroll in the Best Digital Marketing Course in the Philippines!

You can compare every digital marketing course you can find with the CDMP program, as delivered by DMHQ, and you will discover that nothing comes close to it in terms of value.

Enroll in the CDMP program

Ready to join our next batch?

Enroll now!