About This Course
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in e-commerce. E-Commerce Interactive Plus combines on-demand learning, live sessions, hands-on assignments, and presentations. This way, you can learn at your own pace and also be able to have your work critiqued by our subject matter experts. You can learn from your classmates as well.
Here’s what you get with E-Commerce Interactive Plus:
- 5 interactive modules
- 16 hours of videos and learning content on demand
- 2 live sessions with our subject matter expert
- bonus content our subject matter expert
- 5 individual assignments
- 1 capstone project
- 3 months of access to the course videos
- 3 months of access to the DMI membership portal (packed with content)
- practical toolkits and templates
- Associate Level Certification upon passing the exam
Learning Objectives
Understand how the design of your website can effect on how your customer choose to buy from you
Know how to attract your customers using search, social media and other digital tools
Learn how to choose the best marketing channel for your business goals
Set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business
Learn to how to map the customer experience and adapt your business and website to suit their needs
Material Includes
- 5 Interactive Modules 16 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
Target Audience
- Small business owners
- Marketing professionals
- E-commerce marketers
- Entrepreneurs
- Online sellers
Curriculum
22h
Module 1 – Websites and UX
Understand how the design of your website can effect on how your customer choose to buy from you.
Module 2 – SEM and Sales Channels
Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Module 3 – Awareness & Consideration Channels
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Module 4 – Social Commerce and eCommerce Tactics
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Module 5 – Using Omnichannel and CRO to Improve the CX
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
₱30,000.00
Material Includes
- 5 Interactive Modules 16 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
