-20%
Social Media Marketing
What you'll learn
Research your customers' needs and preferred platforms
Develop feedback loops to help you find what works best
Enhance your creativity by finding and testing what works best for your audience
Deliver the right message, on the right channel, at the right time
Explore the growing trends of social influencers and the importance of Customer Experience (CX)
-20%
E-Commerce
What you'll learn
Understand how the design of your website can effect on how your customer choose to buy from you
Know how to attract your customers using search, social media and other digital tools
Learn how to choose the best marketing channel for your business goals
Set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business
Learn to how to map the customer experience and adapt your business and website to suit their needs
-20%
Data and Web Analytics
What you'll learn
Uncover the insight behind your data
Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business
Demonstrate best practice to your customers and web visitors using GDPR and CCPA learnings
Nurture your database, segment it and use it creatively to deliver high impact digital marketing results
Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you
-20%
Content Marketing
What you'll learn
Conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website
Learn how to use the right language that brings traffic to your website, and increases your revenue
Celebrate your brand by telling your own story
Understand which messages work best for your customers
Learn how to organize and measure your content output
Measure and understand what messages are working – and where
-20%
Digital & Social Selling
What you'll learn
Work with tools, tactics, and the freshest thinking to create campaigns that engage and convert.
Understand consumer behavior and apply that understanding to your purposes
Take your message fluently across the various platforms
Make meaningful content that speaks to the right people
Create and distribute ideas that sink into brains and influence behavior
Reframe customer service as a marketing tool and leverage its power
Take your brand into unexplored territory, study its trajectory, and re-calibrate the strategy
-35%
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