-20%
Search Engine Optimization (SEO)
About This Course
Learn how to rank your site on Google and gain an industry-recognized SEO certification. This interactive short online SEO course teaches you the benefits of how your website content, mobile optimization, and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time. This SEO training also includes free DMI Membership for six months.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.
- 5 interactive modules
- Associate-level certification
- 11 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
Learn the fundamentals of SEO and gaining the coveted #1 position in search results
Develop your knowledge of SEO by focusing on improving website performance and problem-solving
Let Google - and your customers – quickly understand your website by focusing on-page optimization and content performance
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content
Material Includes
- 5 Interactive Modules
- 11 Hours self-paced learning content
- FREE DMI Membership included
- Practical Toolkits and Templates
- Associate Level Certification
Target Audience
- Marketing professionals
- Product managers
- Entrepreneurs
- Small business owners
Curriculum
11h
Module 1: SEO & Search Engine Fundamentals
An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.
Module 2: Improving Website Performance
Develop your knowledge of SEO by focusing on improving website performance and problem-solving.
Module 3: Optimizing On-Page and Content Performance
Let Google - and your customers – quickly understand your website by focusing on-page optimization and content performance.
Module 4: Enhancing Off-Page and Local SEO
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.
Module 5: Strategy and Evaluating Performance
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.