What digital marketing courses are available in the Philippines?

Digital Marketing Courses

We offer all certification programs of the Digital Marketing Institute (DMI), from foundational and specialist to post-graduate and master’s programs. We also offer all DMI’s short courses.

Digital Marketing Foundational Course

Also known as DMI PRO, the CDMP program is the flagship course of DMI. There are two variants that DMHQ offers in the Philippines:

• CDMP Bare Essentials: exact program offered directly by DMI (30-hour online, on-demand, self-paced course)
• CDMP Interactive Plus: Bare Essentials + 15 live sessions with local subject matter experts and group presentations

Digital Marketing Specialist Courses

These are all 30-hour online, on-demand, self-paced courses. They are designed for those who want to specialize in one specific area of digital marketing.

• Certified Social Media Marketing Specialist: covers all established and emerging social media platforms, plus content marketing, social strategy, social commerce, and social customer service.
• Certified Search Marketing Specialist: master the tools and techniques in both search engine optimization (SEO) and pay-per-click (PPC) advertising, plus learn how to use Google Analytics.
• Certified Digital Strategy and Planning Specialist: includes high-level modules on strategy formulation, Big Data, budget and resourcing, and marketing automation.

Post-Graduate Digital Marketing Program

Also known as DMI Expert, this post-graduate level certification is for advanced digital marketing executives. It is taken online over 44 weeks. You need to apply before you can enroll.

• Certified Digital Marketing Expert: covers 5 core modules (strategy, social media marketing, CX and e-commerce, search and digital channels, and research methodology) as well as 3 electives (digital selling, essential skills, and leadership and management.

Digital Marketing Short Courses

We also offer DMI’s short courses, also known as DMI Tracks. These are online, on-demand courses with around 6 to 12 hour course hours each.

• Digital Marketing Essentials: aimed at non-marketing professionals, this short course covers the key digital basics.
• Social Selling: get trained in all the major areas of digital and social selling, from finding prospects online to closing sales.
• UX and Website Design: learn how to design a website that delivers a world-class user experience (UX) for your customers.
• Customer Experience: design, optimize, and measure your customer experience (CX).
• E-Commerce: succeed in e-commerce by learning how to create an effective e-commerce site, drive website traffic, optimize your pages for conversion, and improve your customer experience.
• Digital Strategy: know the fundamentals of creating your digital marketing strategy, including managing your team, setting a budget, planning your digital channels, assessing risks, and more.
• Data and Web Analytics: know everything about data collection, security, privacy, and compliance as well as analyzing, visualizing, and presenting data.
• Content Marketing: covers strategy, research, content creation, content distribution, promotion, and measurement.
• Social Media Marketing: a fast-paced course tackling social research, brand storytelling, social media content, social sharing, and online community management.
• SEO: includes topics on ranking on search engines, on-page optimization, technical optimization, off-page optimization, and evaluating performance.
• Paid Search: this is a pay-per-click (PPC) short course on creating, optimizing, and measuring digital seach campaigns using Google Ads.
• Digital Display: learn everything you need to know about digital advertising, from targeting audiences, setting up campaigns, creating ads, managing budgets, and more.
• Email Marketing: maximize one of the most effective channels in digital marketing, from creating and designing email content to testing and automating email campaigns.