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All Search Marketing Courses
SEO Course – Certified Search Marketing Specialist
What you'll learn
Rise up in Google rankings and become the go-to brand or authority
Plan, implement, and measure an effective SEO campaign – to make your brand seen
Create and position content which ultimately leads on a journey to
conversion
Optimize your website. Create a smooth and effective consumer journey
Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis, and campaign optimization for higher conversion rates
Paid Search (PPC)
What you'll learn
Develop your knowledge of PPC by focusing on search marketing and e-commerce
Learn how to create optimized campaigns
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics
Learn how to visualize and present the results of your PPC campaigns
Search Engine Optimization (SEO)
What you'll learn
Learn the fundamentals of SEO and gaining the coveted #1 position in search results
Develop your knowledge of SEO by focusing on improving website performance and problem-solving
Let Google - and your customers – quickly understand your website by focusing on-page optimization and content performance
Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques
Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content