About This Course
Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics.
With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.
- 4 interactive modules
- Associate-level certification
- 5.5 hours of self-paced learning content
- Free DMI Membership included
- Practical toolkits and templates
Learning Objectives
What is AI in Digital Marketing?
ChatGPT & Other AI Tools
AI and Machine Learning
Generative AI and Predictive Analytics
Use Cases for AI In Digital Marketing
Using AI with Data for Decision-Making
Data Collection and Analysis for AI
Applying AI to Digital Marketing Channels
AI-Driven Campaign Optimization
AI in Content MarketingMonitoring Social Media with AI
AI and SEO
Using AI to Improve CXStreamlining Marketing Automation with AI
Using AI to Enhance Digital Strategy
Target Audience
- Heads of Digital and Digital Marketing Managers
- Digital Account Managers
- Sales Directors and Digital Sales Managers
- Digital Marketing Generalists and Marketing Executives
- Heads of Social Media and Social Media Executives/Analysts
- Copywriters, Content Analysts, and Digital Integrated Copywriters
- Content Managers, Content Marketing Managers, and Heads of Content Marketing
- Email, Automation, or CRM Managers
- Heads of CX, Heads of Sales Enablement, and Customer Success Managers
- Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts
- PPC Search Managers, Heads of PPC Search, Search Managers, and SEM Managers
- Web Analytics Analysts, Web Analytics Managers, Analytics Managers, and Heads of Analytics
- Entrepreneurs and small business owners
- Marketing professionals
- Product Managers, Consultants, and IT Managers
- Anyone looking to quickly learn how to best use AI in digital marketing
Curriculum
5h 30m
Module 1 – AI-Driven Digital Marketing
Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.
Module 2 – Implementing AI-Driven Digital Marketing
Fine-tune and reshape digital marketing campaigns using AI across key disciplines including content marketing, SEO, customer experience, automation flow, and social media.
Module 3 – AI Tools for Marketing: ChatGPT, Stability AI, and Other Smart Tools
Scale and optimize your content with AI. Learn how to use two of the key AI tools for content generation and optimization: ChatGPT and Stability AI.
Module 4 – Essential Skills for Marketers in an AI-Driven World
Leverage AI in digital marketing by combining technical prowess and three essential soft skills - strategic thinking, agile thinking, and innovation and creativity.
₱20,000.00₱25,000.00
