AI in Digital Marketing

About Course

Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics.

With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.

4 interactive modules
Associate-level certification
5.5 hours of self-paced learning content
Free DMI Membership included
Practical toolkits and templates

Benefits of the course

What is AI in Digital Marketing?
ChatGPT & Other AI Tools
AI and Machine Learning
Generative AI and Predictive Analytics
Use Cases for AI In Digital Marketing
Using AI with Data for Decision-Making
Data Collection and Analysis for AI
Applying AI to Digital Marketing Channels
AI-Driven Campaign Optimization
AI in Content MarketingMonitoring Social Media with AI
AI and SEO
Using AI to Improve CXStreamlining Marketing Automation with AI
Using AI to Enhance Digital Strategy

Course Content

Instructor

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30-Day Money-Back Guarantee

Skill LevelBeginner
Course Duration: 5h 30m

Target Audience

Heads of Digital and Digital Marketing Managers
Digital Account Managers
Sales Directors and Digital Sales Managers
Digital Marketing Generalists and Marketing Executives
Heads of Social Media and Social Media Executives/Analysts
Copywriters, Content Analysts, and Digital Integrated Copywriters
Content Managers, Content Marketing Managers, and Heads of Content Marketing
Email, Automation, or CRM Managers
Heads of CX, Heads of Sales Enablement, and Customer Success Managers
Search Specialists, Search Analysts, SEO Specialists, and SEM Specialists and Analysts
PPC Search Managers, Heads of PPC Search, Search Managers, and SEM Managers
Web Analytics Analysts, Web Analytics Managers, Analytics Managers, and Heads of Analytics
Entrepreneurs and small business owners
Marketing professionals
Product Managers, Consultants, and IT Managers
Anyone looking to quickly learn how to best use AI in digital marketing