Success Story: Virna Cañete
Success Story: Virna Cañete
CDMP Batch 10
What was your work background before enrolling in DMI?
I just transitioned from my 9-year stint in TV production back then and was already starting my career in Marketing before I enrolled in DMI.
What influenced your decision to study and get certified in digital marketing?
It was a perfect conjunction and timing for someone who was new in the field and that same career field going through some major shift as well (i.e. digital).
Why did you choose to study with DMI?
After researching potential institutions and certification courses I can take as aligned with my personal career goals, I decided that DMI can provide me with the kind of digital marketing knowledge and skills I needed and wanted to learn at that time.
How has it helped you in your business or work?
Oh a lot! It essentially provided me the comprehensive knowledge I need at work for anything digital marketing. The course and certification exam also gave me the confidence to progress with my career.
Since completing the program, how has your career progressed?
From Senior Marketing Specialist in 2017, I was promoted to Assistant Marketing Manager, Acting Manager, and now Marketing Manager in a span of two years.
What’s your advice for new students?
My advice for new students is to be open and serious with their study of this course. Be a sponge. Try to absorb everything and if you don’t understand something, ask your instructors right away. DMI instructors are very helpful not just with the principles but on practical applications and real life work cases and industry practices. Network with your fellow students as well as your instructors and if you can, pursue further studies or other courses. Keep learning because it’s hard to keep up with how fast digital marketing is evolving. Glad DMI also helps its students through their up to date resource and tools and a solid global network.
How would you describe your learning experience with DMI?
Learning with DMI was a fun and meaningful experience for me. Until today, I’m still connected to my batchmates, instructors, and the DMI/DMHQ reps and we still see each other in some industry conferences. Learning with DMI will always be a huge part of my Marketing career. Thank you DMI!
